編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-501-023 | The New Beetle | Lal, Rajiv | Marketing | COMPARATIVE STUDY ON CROSS-STRAIT BUSINESS MANAGEMENT( BM518 ) |
2 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | COMPARATIVE STUDY ON CROSS-STRAIT BUSINESS MANAGEMENT( BM518 ) |
3 | 9-913-568 | Olympic Rent-A-Car U.S.: Customer Loyalty Battles | Deighton, John;Kindley, James T. | Marketing | COMPARATIVE STUDY ON CROSS-STRAIT BUSINESS MANAGEMENT( BM518 ) |